Article

New Businesses and New Business Models

Michael A. Cusumano and Andreas Goeldi

in The Oxford Handbook of Internet Studies

Published in print January 2013 | ISBN: 9780199589074
Published online March 2013 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199589074.013.0012

Series: Oxford Handbooks in Business and Management

New Businesses and New Business Models

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This chapter shows one of the most significant issues facing old and new businesses in the digital age – the development of new business models – and determines a wide range of business models enabled by new platforms for computing and communications over the Internet. It reviews the general impact of the Internet on firm-level strategy (how to compete in particular markets) and business models (how to generate revenues and profits), and then describes how the Internet has caused entrepreneurship and innovation. Entrepreneurs around the world believed that the Internet would develop magical scale economies as millions of users flocked to their websites. Online advertising is a ‘winner-takes-most’ market. The Internet has brought an almost unlimited ability to search the globe for the best products and services at the lowest prices.

Keywords: business models; Internet; entrepreneurship; innovation; online advertising

Article.  10598 words. 

Subjects: Business and Management ; Entrepreneurship ; Business Strategy

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