Article

Theoretical Perspectives in the Study of Communication and the Internet

Ronald E. Rice and Ryan Fuller

in The Oxford Handbook of Internet Studies

Published in print January 2013 | ISBN: 9780199589074
Published online March 2013 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199589074.013.0017

Series: Oxford Handbooks in Business and Management

Theoretical Perspectives in the Study of Communication and the Internet

More Like This

Show all results sharing these subjects:

  • Business and Management
  • Knowledge Management
  • Research Methods

GO

Show Summary Details

Preview

This chapter exposes the prominence of different theoretical perspectives on the Internet. A broad scope of primary and secondary theories has been increasingly used to understand the social and communicative aspects of the Internet and the increasingly specialized areas being developed by Internet researchers, such as around social media. The chapters published in the first half of the period (2000–04) are compared to those in the second period of the sample (2005–09). It is observed that the media attributes, the public sphere, and community have been the most popular theory themes. There are also opportunities for further theoretical development in the areas of credibility/trust, participatory media/users, relational management, and cultural differences.

Keywords: Internet; social media; social relations; media attributes; public sphere; community

Article.  9964 words. 

Subjects: Business and Management ; Knowledge Management ; Research Methods

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.