Article

The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences

Charles J. Fombrun

in The Oxford Handbook of Corporate Reputation

Published in print July 2012 | ISBN: 9780199596706
Published online November 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199596706.013.0005

Series: Oxford Handbooks in Business and Management

 The Building Blocks of Corporate Reputation: Definitions, Antecedents, Consequences

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This article explores seven principal reference frames that have guided theorising about corporate reputations. The seven conceptual frameworks, namely institutional theory, agenda-setting theory, stakeholder theory, signaling/impression theory, identity theory, resource-based theory and social construction theory, have had a disproportionate influence on theorising about corporate reputations. These theoretical frameworks influenced the conceptual thinking that has taken place in the reputation literature. It is noted that corporate reputations develop from three principal sources. These principal factors impact the corporate reputations through the experiences that stakeholders have of the company's products and services, and the firm itself. Stakeholder support makes available a bounty of resources to companies. Many theoretical frames can be used to develop specific hypotheses linking causal drivers to reputational outcomes.

Keywords: corporate reputations; institutional theory; agenda-setting theory; stakeholder theory; signaling/impression theory; identity theory; resource-based theory; social construction theory; stakeholders

Article.  8160 words. 

Subjects: Business and Management ; Organizational Theory and Behaviour ; Business Strategy

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