Article

Meeting Expectations: A Role-Theoretic Perspective on Reputation

Michael Jensen, Heeyon Kim and Bo Kyung Kim

in The Oxford Handbook of Corporate Reputation

Published in print July 2012 | ISBN: 9780199596706
Published online November 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199596706.013.0007

Series: Oxford Handbooks in Business and Management

 Meeting Expectations: A Role-Theoretic Perspective on Reputation

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This article combines reputation theory from economics with role theory from sociology to develop a rigorous framework for studying corporate reputation. Reputation research has taken different paths in economics, sociology, and management. The article argues that integrative reputation definitions limit reputation research in at least three different ways. The role-theoretic perspective on reputation tightens the link between theory development and empirical research. The role expectations and role performances allow reputation to function as a mechanism that can result in status mobility. Additionally, the role-theoretic approach to reputation research obviously increases the theoretical and empirical demands for future research in terms of determining the role expectations necessary to understand and assess the role performances that strengthen reputation. It is believed that integrating role theory into reputation research is an effort well worth undertaking to provide reputation research with a stronger theoretical footing and empirical direction.

Keywords: reputation theory; economics; role theory; sociology; corporate reputation; role-theoretic perspective; expectations; role performances

Article.  8761 words. 

Subjects: Business and Management ; Organizational Theory and Behaviour ; Business Strategy

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