Article

Untangling Executive Reputation and Corporate Reputation: Who Made Who?

Scott D. Graffin, Michael D. Pfarrer and Michael W. Hill

in The Oxford Handbook of Corporate Reputation

Published in print July 2012 | ISBN: 9780199596706
Published online November 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199596706.013.0011

Series: Oxford Handbooks in Business and Management

 Untangling Executive Reputation and Corporate Reputation: Who Made Who?

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This article examines the boundaries and interrelationships between executive and corporate reputation. The definitions, measures, and findings of executive reputation are investigated. A brief review of key insights in organisational reputation can assist in better understanding executive reputation, its antecedents, and how it may interact with organisational reputation. Becoming a celebrity CEO appears to engender both compensatory benefits and burdens that accompany a strong reputation. There seems to be strong evidence of negative performance returns related to employing celebrity CEOs. Media attention may cause executive- and organisation-level reputations to become even more tightly coupled over time. Despite much progress in research on executive reputation, it has yet to coalesce around a definition of executive reputation, its antecedents, its relationship with other individual-, firm-, and industry-level constructs, and how it interacts with organisational reputation.

Keywords: executive reputation; corporate reputation; organisational reputation; CEO; antecedents; media

Article.  8307 words. 

Subjects: Business and Management ; Organizational Theory and Behaviour ; Business Strategy

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