Article

A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market

William S. Harvey and Timothy Morris

in The Oxford Handbook of Corporate Reputation

Published in print July 2012 | ISBN: 9780199596706
Published online November 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199596706.013.0017

Series: Oxford Handbooks in Business and Management

 A Labor of Love? Understanding the Influence of Corporate Reputation in the Labor Market

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This article builds on the notion that reputations can vary across different stakeholder groups, and highlights the significance of reputation in labour markets, especially as it applies to professional service firms. It is shown that primary and secondary labour markets, employees, and internal and external labour markets (ILMs and ELMs, respectively) influence the corporate reputation. Employees affect corporate reputation, particularly in an economic era of labour upskilling with a growing concentration on tertiary and quaternary economies. ILMs and ELMs enhanced their ability to be hired and their impact on the organisation. Professional services are an example of a sector where reputation has a role in the client market and the labour market. Labour market reputation is most valuable to organisations that try to contend on the basis of the quality of their employees or which are dependent on high-quality individuals for the delivery of particular services.

Keywords: corporate reputation; labour markets; stakeholder groups; professional service firms; employees; economies; client market

Article.  8717 words. 

Subjects: Business and Management ; Business Strategy ; Organizational Theory and Behaviour

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