Article

Thinking in Business

Jeffrey Loewenstein

in The Oxford Handbook of Thinking and Reasoning

Published in print March 2012 | ISBN: 9780199734689
Published online November 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199734689.013.0038

Series: Oxford Library of Psychology

Thinking in Business

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Thinking and reasoning enter into the practice of business in limitless ways. Basic and applied cognition researchers stand to gain by increasing their awareness of each other's work. To foster interaction, this chapter provides an introduction to applied cognitive research in the main areas of business academia, which collectively map out a large range of business practice: consumer behavior within marketing, organizational behavior within management, management science within operations, behavioral finance within finance, and behavioral accounting within accounting.

Keywords: cognition; business; consumer behavior; organizational behavior; management science; behavioral finance; behavioral accounting

Article.  14125 words. 

Subjects: Psychology ; Cognitive Psychology ; Cognitive Neuroscience

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