Article

Socializing the “Other” Organizational Newcomers—Customers, Clients, and Guests

Keith Rollag

in The Oxford Handbook of Organizational Socialization

Published in print July 2012 | ISBN: 9780199763672
Published online November 2012 | | DOI: http://dx.doi.org/10.1093/oxfordhb/9780199763672.013.0013

Series: Oxford Library of Psychology

 Socializing the “Other” Organizational Newcomers—Customers, Clients, and Guests

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Successful organizations effectively socialize more than their new employees –they also socialize new customers, clients, guests, and others who begin to use their products and services. This chapter extends socialization theory and best practices into the realm of new customers, and explores how some organizations gain a competitive advantage through newcomer socialization by helping new (and especially inexperienced) customers quickly become connected, informed, productive, satisfied, and loyal.

Keywords: customer; client; guest; socialization; newcomer; service provider

Article.  10331 words. 

Subjects: Psychology ; Organizational Psychology ; Social Psychology

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