Journal Article

Demand for Sport

Jeffery Borland and Robert Macdonald

in Oxford Review of Economic Policy

Published on behalf of The Oxford Review of Economic Policy Ltd

Volume 19, issue 4, pages 478-502
Published in print December 2003 | ISSN: 0266-903X
Published online December 2003 | e-ISSN: 1460-2121 | DOI: https://dx.doi.org/10.1093/oxrep/19.4.478
Demand for Sport

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  • Economic Development and Growth
  • Public Economics
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This article reviews international literature on the demand for professional sport. The first part presents a conceptual framework for understanding the sources and determinants of the demand for professional sporting contests. The second part reviews empirical evidence on key determinants of attendance at sporting events, and on other sources of demand, such as broadcasting, sponsorship, and merchandising. The review concludes that there is still much to be learned about demand for professional sport, and that there are no simple lessons to be drawn from existing literature. But important messages do emerge from studies of demand for attendance with regard to effects of uncertainty of outcome, quality of contest, and quality of viewing.

Journal Article.  0 words. 

Subjects: Economic Development and Growth ; Public Economics ; Political Economy ; Public Policy

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