Journal Article

Analyst Hype in IPOs: Explaining the Popularity of Bookbuilding

François Degeorge, François Derrien and Kent L. Womack

in The Review of Financial Studies

Published on behalf of The Society for Financial Studies

Volume 20, issue 4, pages 1021-1058
Published in print July 2007 | ISSN: 0893-9454
Published online January 2007 | e-ISSN: 1465-7368 | DOI: http://dx.doi.org/10.1093/revfin/hhm010
Analyst Hype in IPOs: Explaining the Popularity of Bookbuilding

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The bookbuilding IPO procedure has captured significant market share from auction alternatives recently, despite the significantly lower costs related to the auction mechanism. In France, where both mechanisms were used in the 1990s, the ostensible advantages of bookbuilding were advertising-related benefits. Book-built issues were more likely to be followed and positively recommended by lead underwriters. Even nonunderwriters' analysts promote book-built issues more in order to curry favor with the IPO underwriter for allocations of future deals. Yet we do not observe valuation or post-IPO return differentials that suggest these types of promotion have any value to the issuing firm.

Keywords: G24; G32

Journal Article.  16153 words. 

Subjects: Investment Banking ; Corporate Governance

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