Journal Article

Renaming Regional Journals: A Successful Strategy for Expanding from a Niche Market?

Klaus Drescher and Kevin T. McNamara

in Applied Economic Perspectives and Policy

Published on behalf of Agricultural and Applied Economics Association

Volume 22, issue 2, pages 533-546
Published in print January 2000 | ISSN: 2040-5790
Published online January 2000 | e-ISSN: 2040-5804 | DOI: https://dx.doi.org/10.1111/1058-7195.00037
Renaming Regional Journals: A Successful Strategy for Expanding from a Niche Market?

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  • Agricultural, Environmental, and Natural Resource Economics
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Changes in agriculture have led to faculty reductions and shifts in research funding sources for agricultural economics departments. Agricultural economics journals have been affected by these developments, since they must compete for authors and readers in a changed market. One strategy regional journals have used to address these changes has been renaming to names that suggest the journals publish a broader range of applied economics research. This article examined changes in the distribution of authorship of the Review of Agricultural Economics, the Journal of Agricultural and Resource Economics, and the Journal of Agricultural and Applied Economics before and after their renaming.

Keywords: A140; Q000

Journal Article.  0 words. 

Subjects: Agricultural, Environmental, and Natural Resource Economics ; Economic Sociology

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