Book

From Social Movement to Moral Market

Paul-Brian McInerney

Published by Stanford University Press

Published in print January 2014 | ISBN: 9780804785129
Published online May 2014 | e-ISBN: 9780804789066 | DOI: http://dx.doi.org/10.11126/stanford/9780804785129.001.0001
From Social Movement to Moral Market

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What happens when social movement ideals meet market principles? Based on a three-year ethnography of a technology movement, this book shows how social movements make and shape markets. To illustrate how movements shape markets this book tells the story of the “Circuit Riders,” a group of social justice activists dedicated to sparking a technology revolution among grassroots and nonprofit organizations. The movement enrolled and mobilized many activists, growing 10,000 strong in just a few years. But market forces soon derailed the revolution. With the support of multinational corporations, a new organization recognized a nascent market in the wake of the Circuit Rider movement. Called NPower, this social enterprise combined social values, like helping nonprofit organizations and market practices, like charging fees for service and developing complex performance metrics. NPower experienced nearly instant success tapping foundation funding and corporate support to forge a market for technology services in the nonprofit sector. Even in decline, the Circuit Riders continued to shape the market they inadvertently created. By mobilizing open source technologies and offering low-cost technology to those in need, the Circuit Riders became a necessary check on otherwise unfettered market forces.

Keywords: markets; technology; social movements; nonprofit organizations; institutions; social enterprise

Book.  256 pages.  Illustrated.

Subjects: Social Movements and Social Change

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Table of Contents

Introduction in From Social Movement to Moral Market

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The Circuit Rider Mounts in From Social Movement to Moral Market

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Organizing for Change in From Social Movement to Moral Market

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Patterns Worth Noting in From Social Movement to Moral Market

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