Chapter

Geodemographics and the construction of differentiated neighbourhoods

Roger Burrows

in Community cohesion in crisis?

Published by Policy Press

Published in print July 2008 | ISBN: 9781847420244
Published online March 2012 | e-ISBN: 9781447301912 | DOI: http://dx.doi.org/10.1332/policypress/9781847420244.003.0012
Geodemographics and the construction of differentiated neighbourhoods

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This chapter addresses an issue that has been absent from the community-cohesion agenda so far: the role of new technologies in the representation and construction of neighbourhoods. The author uses several cases studies of the Mosaic software system and the cities of York and Sheffield in order to examine the relationship between digital representation and social geography. The discussion also highlights how new technologies allow more fine-grained classifications and sorting of populations and neighbourhoods. The chapter furthermore shows that geodemographic technologies may be increasingly influencing the residential decision making of particular groups.

Keywords: new technologies; neighbourhoods; Mosaic; digital representation; social geography; geodemographic technologies; residential decision making

Chapter.  6868 words. 

Subjects: Urban and Rural Studies

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