Citizens’ reflections on behaviour change policies

Rebecca Askew, Sarah Cotterill and Stephen Greasley

in Changing local governance, changing citizens

Published by Policy Press

Published in print October 2009 | ISBN: 9781847422170
Published online March 2012 | e-ISBN: 9781447301677 | DOI:
Citizens’ reflections on behaviour change policies

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This chapter reviews behaviour-change policy. The label ‘behaviour change’ has been adopted in the policy literature for a collection of interventions that are based primarily on persuasive mechanisms. The chapter also demonstrates the experience of participants in four local behaviour-change projects to explore the implications of the projects for citizen–governance relations on the ground. The projects address various behavioural issues from fairly minor shifts in recycling behaviour all the way to engaging substance users with chaotic lives. As with all government intervention, behaviour-change policies operate in a context of resource constraints, competing demands, dispersed authority, and differing views. Flexibility and tailoring can be challenging and costly. It is therefore commendable that the local authorities in these four examples have made efforts to develop innovative strategies to allow services to adapt better to citizens' needs.

Keywords: behaviour change; behaviour-change policies; citizen–governance relations; governance; behaviour-change projects

Chapter.  6919 words. 

Subjects: Social Movements and Social Change

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