Choice and the consumer society

Michael Clarke

in Challenging choices

Published by Policy Press

Published in print February 2010 | ISBN: 9781847423986
Published online March 2012 | e-ISBN: 9781447301622 | DOI:
Choice and the consumer society

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This chapter provides substantive consideration of where choice in its modern ideological and institutional form comes from, and the place of choice in a consumer society. It discusses how industrialisation has paved the way for constant development of technology, thus producing an economy, and a society based upon it, in which change is seen as inevitable, continuous, and beneficial. It also explores the political consequences of industrialisation and the complications that arose with industrial market capitalism. It explains the two strategies that could remedy the defects in the market based industrial economy, capitalism — the socialist and the social democratic. It examines the importance of the new Right which lies in its capacity to recognise the direction of change, and to be seen to be capitalising on its advantages. It evaluates the politics of consumerist choice and describes credit as an institution central to the continued growth of consumer society.

Keywords: choice; consumer society; industrialisation; industrial market capitalism; industrial economy; social democratic; new Right; consumerist choice; credit

Chapter.  11477 words. 

Subjects: Social Movements and Social Change

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