Chapter

Governing behaviour change in risky environments

Clare Herrick

in Governing health and consumption

Published by Policy Press

Published in print July 2011 | ISBN: 9781847426383
Published online March 2012 | e-ISBN: 9781447302445 | DOI: http://dx.doi.org/10.1332/policypress/9781847426383.003.0003
Governing behaviour change in risky environments

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This chapter explores the intensification of governmental attention on the realm of personal behavioural choices in the context of health in the UK over the last 20 years. It examines this in the context of the mounting tension between behaviouralist and environmentalist perceptions of risk. It asks how public perceptions of risk feed into techniques of behavioural governance that are fraught with tension and uncertainty about where attention and resources should be directed. Exercising common sense, or being sensible has emerged as a pragmatic attempt to try and neutralise the conflict between the public realms from which both market and environmentally/structurally generated risks emanate and the private realms within which behavioural decisions are fashioned and undertaken.

Keywords: personal behavioural choices; UK health; risk choices; behavioural governance; common sense

Chapter.  7651 words.  Illustrated.

Subjects: Public Health and Epidemiology

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