Chapter

Events and the lucratively sensible city

Clare Herrick

in Governing health and consumption

Published by Policy Press

Published in print July 2011 | ISBN: 9781847426383
Published online March 2012 | e-ISBN: 9781447302445 | DOI: http://dx.doi.org/10.1332/policypress/9781847426383.003.0006
Events and the lucratively sensible city

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With sports now being cast as a solution to a range of social, economic, health and urban-related ills, this chapter explores the role played by mass participation running events (MPREs) in achieving these aims and fostering, in the process, a lucratively sensible city. MPREs blend commercial means with the ends of mass participation to achieve a unique mix of profit and healthy lifestyle promotion. After detailing the nature and characteristics of MPREs, the discussion turns to the example of Austin's proliferation of events and Newcastle's major event — the Great North Run — in order to examine the discrepancies between the rhetoric and reality of MPRE participation in these two very different cities.

Keywords: running events; MPREs; healthy lifestyle promotion; sports participation; Great North Run

Chapter.  11260 words.  Illustrated.

Subjects: Public Health and Epidemiology

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