Chapter

The sensible drinker and the persistence of pleasure

Clare Herrick

in Governing health and consumption

Published by Policy Press

Published in print July 2011 | ISBN: 9781847426383
Published online March 2012 | e-ISBN: 9781447302445 | DOI: http://dx.doi.org/10.1332/policypress/9781847426383.003.0007
The sensible drinker and the persistence of pleasure

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This chapter explores the ways in which drinking epitomises the deeper paradoxes of consumption, especially in the UK. At present, drinking is being subjected to an exceptionally intense degree of governmental attention due to its chronic and acute health effects, its evident impact on the social order of town and city centres and its recent inclusion in the World Health Organization's (WHO) global health remit. After setting out the ways in which alcohol is now deemed to be problematic and why, the chapter moves onto a critical analysis of the ways in which individual consumption choices have been corralled by a flurry of experts, groups and organisations into a series of tightly defined, but uniquely contentious, risk parameters. These parameters lay down what it is to be sensible in relation to drinking and have, therefore, taken on powerful political salience in the ongoing desire to curb the nation's drive to drink.

Keywords: drinking; UK; driving; WHO; alcohol; global health remit

Chapter.  12282 words.  Illustrated.

Subjects: Public Health and Epidemiology

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