Chapter

Sustaining quality of life

Bill Jordan

in Why the Third Way failed

Published by Policy Press

Published in print October 2010 | ISBN: 9781847426567
Published online March 2012 | e-ISBN: 9781447304296 | DOI: http://dx.doi.org/10.1332/policypress/9781847426567.003.0009
Sustaining quality of life

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This chapter argues that the Third Way's policy goals can be reconciled if a radical new approach is applied to the organisation of services, both commercial and public. Services now supply around 70 per cent of employment in advanced economies, and they comprise every aspect of economic activity, from the highly rewarded financial services to domestic and personal services such as hairdressing, social care, and cleaning, which are among the lowest-paid occupations. The crucial question is whether moral regulation through cultures of social value, nurturing and shaping the ‘social brains’ of participants, can replace the discredited contractual regulation of Third Way policies on a range of issues in public health, community education, and the physical environment. The discussion argues that the crash has already provided evidence that, given a more favourable organisational context and some additional resources, it can.

Keywords: Third Way; advanced economies; moral regulation; public health; community education

Chapter.  8061 words. 

Subjects: Economic Sociology

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