Introduction: problematising personalisation

Catherine Needham

in Personalising public services

Published by Policy Press

Published in print July 2011 | ISBN: 9781847427601
Published online March 2012 | e-ISBN: 9781447302957 | DOI:
Introduction: problematising personalisation

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This chapter introduces the main themes covered by the book. The book developed from an interest in the way that a new policy vocabulary was emerging during New Labour's final term in office, and was being picked up and echoed by the other major political parties. The most high-profile term used was personalisation, although related terms such as tailored and individualised services were also utilised. The chapter notes that more can be learnt about the policy process, and the actors within it, by asking why, how, and with what effects personalisation has become such a high-profile approach to public service reform. Taking an interpretive approach to these data, the book explores how policy actors use and interpret personalisation in texts and dialogue.

Keywords: New Labour; personalisation; public services; public service reform; individualised services

Chapter.  4341 words. 

Subjects: Organizations

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