Chapter

Interpreting policy narratives

Catherine Needham

in Personalising public services

Published by Policy Press

Published in print July 2011 | ISBN: 9781847427601
Published online March 2012 | e-ISBN: 9781447302957 | DOI: http://dx.doi.org/10.1332/policypress/9781847427601.003.0002
Interpreting policy narratives

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This chapter sets out why an interpretive approach, based on the use of narratives within public policy, is the most appropriate way to study personalisation. It discusses narrative approaches to public policy and the elements of narratives that make them particularly compelling as accounts of policy change. In relation to personalisation, the chapter examines some of the existing accounts of personalisation, such as Beresford's distinction between ‘liberatory’ versus ‘managerial’ personalisation, and Leadbeater's continuum of shallow and deep personalisation. It concludes by setting out the data-collection and analysis methods that are used in the research, consistent with its concern for meaning and interpretation.

Keywords: public policy; interpretive approach; personalisation; policy change; managerial personalisation

Chapter.  6662 words. 

Subjects: Organizations

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