Chapter

Policy translation: how personalisation spreads

Catherine Needham

in Personalising public services

Published by Policy Press

Published in print July 2011 | ISBN: 9781847427601
Published online March 2012 | e-ISBN: 9781447302957 | DOI: http://dx.doi.org/10.1332/policypress/9781847427601.003.0005
Policy translation: how personalisation spreads

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This chapter focuses on the people and organisations that have promoted personalisation and established its strong hold on the political imagination. It traces the history of personalised approaches within social care and the role of different actors, including disability activists and politicians, in bringing personalisation into the policy mainstream. The chapter also highlights the importance of the broader sociopolitical context, in which new configurations of individuals and communities, and new participative technologies, have reshaped the citizen's engagement with the state. It goes on to consider the mechanisms and dialogues through which the personalisation narrative has migrated from social care into other service areas. Drawing on interviews with civil servants and analysis of speeches and government documents, the chapter applies the theory of policy translation to the personalisation case.

Keywords: personalisation; political imagination; disability activists; social care; civil servants

Chapter.  8717 words. 

Subjects: Organizations

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