Chapter

The personal information economy: trends and prospects for consumers

Perri 6

in The glass consumer

Published by Policy Press

Published in print June 2005 | ISBN: 9781861347350
Published online March 2012 | e-ISBN: 9781447303831 | DOI: http://dx.doi.org/10.1332/policypress/9781861347350.003.0002
The personal information economy: trends and prospects for consumers

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This chapter presents an overview of the personal information economy, exploring its development and importance. It notes the difficulty of overestimating the importance of personal information — global retail organisations take investment decisions based on the most finely grained analysis of consumers's data. It also warns of the risks and builds a framework detailing the risks of the said economy. It notes that traditionally, much attention has been focused on risks of intrusion when considering consumers' information but less attention has been paid to risks to life chances that arise from the ways the economy works.

Keywords: personal information economy; retail organisations; investment; consumers; economy

Chapter.  9512 words. 

Subjects: Social Research and Statistics

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