Ian Rees Jones, Martin Hyde, Christina R. Victor, Richard D. Wiggins, Chris Gilleard and Paul Higgs

in Ageing in a consumer society

Published by Policy Press

Published in print September 2008 | ISBN: 9781861348821
Published online March 2012 | e-ISBN: 9781447301431 | DOI:

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This concluding chapter presents an argument that the role of the UK's ageing population in consumer society has been relatively neglected. It emphasises that the trend to earlier retirement, as well as the relative affluence of many retired people, is an important aspect of ageing in late modern societies. The cohorts of people who are now retiring are those who participated in the creation of the post-war consumer culture. Although these consumers have grown older, they have not stopped consuming. The discussion shows that their choices and behaviour are products of the collective histories of both cohort and generation.

Keywords: ageing population; consumer society; trends; earlier retirement; post-war consumer culture; collective histories; cohort; generation

Chapter.  3452 words. 

Subjects: Gerontology and Ageing

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