The Modernization of Femininity: Argentina, 1916–1926

Emilie Bergmann, Greenberg Janet, Gwen Kirkpatrick, Francine Masiello, Francesca Miller, Morello-Frosch Marta, Kathleen Newman and Mary Louise Pratt

in Women, Culture, and Politics in Latin America

Published by University of California Press

Published in print February 1992 | ISBN: 9780520065536
Published online May 2012 | e-ISBN: 9780520909076 | DOI:
The Modernization of Femininity: Argentina, 1916–1926

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This chapter investigates the media images of women between 1916 and 1926, as they reflect political anxieties of a changing society. It explores the modernization of femininity in relation to the historical context of social unrest and the entrance of women into the work force. It looks more closely at how Plus Ultra presented women and femininity in its opening pages. Plus Ultra never dealt with politics, but what it did run after the Semana Trágica suggested another kind of danger. A December issue of Caras y Caretas suggests that Argentine feminist leaders are different from the Americans. It is clear that by 1926, a gender modernity was sensed to be a threat by those who served either oligarchy or patriarchy, or both. The real modern woman was walking straight past the images of her modernity and her femininity, into the public space of nationality and politics.

Keywords: femininity; modernization; media images; Plus Ultra; Caras y Caretas; Argentine feminist leaders; nationality; politics

Chapter.  7636 words. 

Subjects: Anthropology

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