Chapter

Ranchero Localist Ideology

Claudio Lomnitz-Adler

in Exits from the Labyrinth

Published by University of California Press

Published in print January 1993 | ISBN: 9780520077881
Published online May 2012 | e-ISBN: 9780520912472 | DOI: http://dx.doi.org/10.1525/california/9780520077881.003.0012
Ranchero Localist Ideology

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This chapter describes some of the ranchero localist ideologies. Gonzalo Santos provides insight into the nature of local, regional, and national ideology within the Huasteca, and the different possible cultural roots and forces of caciquismo. Gonzalo Santos held San Luis state politics from 1942 to 1959. His local autocratic power was undermined by federal investment in the region: a sugar mill and a cement factory were built in Valles, and the road from San Luis to Valles was constructed. A crucial aspect of his political use of Huastecan regional culture was the way he legitimated speaking the “naked truth” through populism. It shows Santos utilizing a traditional image of the Devil, and of life in the rancho in order to mystify the real bases of his awe-inspiring personal power. It then illustrates some of the principles of ranchero self-identification. Rancheros are creatively orchestrating relationships with quite a variety of groups.

Keywords: ranchero localist ideologies; Gonzalo Santos; Huasteca; San Luis; state politics; Valles; regional culture

Chapter.  7585 words. 

Subjects: Anthropology

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