Chapter

Promoting the Far West

Richard J. Orsi

in Sunset Limited

Published by University of California Press

Published in print May 2005 | ISBN: 9780520200197
Published online March 2012 | e-ISBN: 9780520940864 | DOI: http://dx.doi.org/10.1525/california/9780520200197.003.0006
Promoting the Far West

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This chapter discusses the various promotional schemes of the Southern Pacific Company. It looks at the earliest organized promotional programs for the territories of the railroad, the first of which was the introduction of the slow emigrant cars, which were aimed at encouraging travel and settlement. The second was the sending of displays of Californian products to eastern and European fairs, which eventually became a permanent and productive feature of company policy. Finally, the third was the use of existing booster organizations to achieve the goals of the company of stimulating population and economic growth. The chapter then turns to the Immigration Plan of 1883 and the problems and scandals related to it, the takeover of the Passenger Department, and the traditional interpretation of the role of the Southern Pacific in the history of California and the West.

Keywords: promotional schemes; emigrant cars; European fairs; company policy; booster organizations; 1883 Immigration Plan; Passenger Department; scandals

Chapter.  14954 words.  Illustrated.

Subjects: History of the Americas

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