Chapter

Ambivalence and Popular Culture

Jennifer Robertson

in Takarazuka

Published by University of California Press

Published in print July 1998 | ISBN: 9780520211506
Published online May 2012 | e-ISBN: 9780520920125 | DOI: http://dx.doi.org/10.1525/california/9780520211506.003.0002
Ambivalence and Popular Culture

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The Takarazuka Revue is simultaneously a popular and mass-cultural formation, a contested icon of modernity, and a site of struggle over the relationship of sex, gender, and sexuality. This chapter juxtaposes current theoretical approaches to popular and mass culture with the terms and definitions developed and used by Japanese scholars and critics. It examines how people have negotiated the interwoven politics of sexuality and modernity. The chapter draws an analogy between the “excessive semiosis” of popular culture and the practice of cross-dressing in an attempt to clarify the ways in which ambiguity and ambivalence have been used strategically both to contain difference and to parody the artifice of containment, as in gender.

Keywords: Takarazuka Revue; cultural formation; excessive semiosis; popular culture; cross-dressing

Chapter.  8340 words.  Illustrated.

Subjects: Anthropology

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