The Mediterranean in the Age of the Package Tour

Orvar Löfgren

in On Holiday

Published by University of California Press

Published in print October 1999 | ISBN: 9780520217676
Published online May 2012 | e-ISBN: 9780520928992 | DOI:
The Mediterranean in the Age of the Package Tour

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This chapter takes a look at the birth of Mediterranean package tourism. It discusses the situation of the Mediterranean countries as tourism became more and more popular, studies the growth of Riviera beach culture, and identifies the pioneers of charter tours. It addresses the argument that a Mediterranean vacation caused charter tourists to lose all their inhibitions, and discusses the discovery of new territories along the Mediterranean. This chapter also shows how the various islands and countries changed in order to accommodate the many tourists that vacationed there.

Keywords: Mediterranean; package tourism; Riviera beach culture; charter tours; charter tourists; inhibitions

Chapter.  19044 words.  Illustrated.

Subjects: Anthropology

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