Chapter

The Vision of America

Simon Partner

in Assembled in Japan

Published by University of California Press

Published in print May 2000 | ISBN: 9780520217928
Published online March 2012 | e-ISBN: 9780520923171 | DOI: http://dx.doi.org/10.1525/california/9780520217928.003.0004
The Vision of America

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This chapter argues that despite the gloomy economic conditions of the early postwar years, some entrepreneurs found immense business opportunities in the emerging new technologies of mass communication. One man in particular—Shōriki Matsutarō, a newspaper magnate who well understood the power and profitability of the media—forged alliances with politicians, bureaucrats, and investors to bring television to Japan much sooner than conventional economic logic would have suggested. In doing so, he both formed a new industry and contributed to the transformation of Japanese society.

Keywords: Shōriki Matsutarō; Japan; television; economic conditions; postwar years; entrepreneurs; business opportunities; conventional economic logic; new industry; Japanese society

Chapter.  14491 words.  Illustrated.

Subjects: Occupations, Professions, and Work

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