Edited by Walter Armbrust

in Mass Mediations

Published by University of California Press

Published in print September 2000 | ISBN: 9780520219250
Published online May 2012 | e-ISBN: 9780520923096 | DOI:

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This introductory chapter discusses mass mediation and its implications for the scale of social action, for sociological analysis, and for the character of modern societies, considering the role of mass-mediated popular culture in defining the scale and character of social interaction in the Middle East and in other countries. It reviews relevant concepts such as globalization and global ahistoricism, and provides a detailed discussion of the succeeding chapters.

Keywords: mass mediation; social action; sociological analysis; modern societies; popular culture; social interaction; Middle East; globalization; global ahistoricism

Chapter.  14436 words. 

Subjects: Anthropology

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