American Ambassador in Technicolor and Cinemascope

Edited by Walter Armbrust

in Mass Mediations

Published by University of California Press

Published in print September 2000 | ISBN: 9780520219250
Published online May 2012 | e-ISBN: 9780520923096 | DOI:
American Ambassador in Technicolor and Cinemascope

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This chapter discusses the politics and economics of the Egyptian film industry before its nationalization in the 1960s. It shows that the economic crisis experienced by Egyptian filmmakers during the mid-1950s was not entirely or predominantly caused by the hegemony of American and European cinemas. The chapter stresses that Egyptian cinema should be understood as segmented, and that the implications of this segmentation have been hidden by a systematic attention to the most accessible segments of the market.

Keywords: Egyptian film industry; economic crisis; Egyptian filmmakers; hegemony; European cinema; Egyptian cinema; segmentation; accessible market segments

Chapter.  11106 words. 

Subjects: Anthropology

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