Chapter

The Golden Age Before the Golden Age

Edited by Walter Armbrust

in Mass Mediations

Published by University of California Press

Published in print September 2000 | ISBN: 9780520219250
Published online May 2012 | e-ISBN: 9780520923096 | DOI: http://dx.doi.org/10.1525/california/9780520219250.003.0013
The Golden Age Before the Golden Age

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This chapter addresses the point made by Robert Vitalis that Egyptian films historically had a strong inherent advantage over their foreign competition, and emphasizes that cinema was part of a vernacular culture which was elaborated in countless films, articles, songs, and images, all of which deserve to be taken more seriously. It also notes the sources for most of this vernacular culture, and that the way it was constructed changed constantly.

Keywords: Egyptian films; Robert Vitalis; foreign competition; vernacular culture

Chapter.  15759 words.  Illustrated.

Subjects: Anthropology

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