Chapter

The Communicative Actions of the Roman Government

Clifford Ando

in Imperial Ideology and Provincial Loyalty in the Roman Empire

Published by University of California Press

Published in print October 2000 | ISBN: 9780520220676
Published online March 2012 | e-ISBN: 9780520923720 | DOI: http://dx.doi.org/10.1525/california/9780520220676.003.0004
The Communicative Actions of the Roman Government

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This chapter examines the Roman government's communication strategy for its subjects. It explains that the Roman government devoted enormous resources to communicating with its subjects and suggests that the motivation for provincial iterations of Roman propaganda can be ascribed solely to self-interest. The Romans brought to the governance of their empire a set of theories developed in their own political life, and they somewhat counterintuitively adapted these to the governing of provincial aliens. This chapter also discusses Jürgen Habermas' theory of communicative action.

Keywords: communication strategy; Roman government; propaganda; self-interest; political life; Jürgen Habermas; communicative action

Chapter.  28397 words. 

Subjects: Greek and Roman Archaeology

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