Chapter

Friends of the Movies: (<i>From Ero to Empire</i>)

Miriam Silverberg

in Erotic Grotesque Nonsense

Published by University of California Press

Published in print April 2007 | ISBN: 9780520222731
Published online March 2012 | e-ISBN: 9780520924628 | DOI: http://dx.doi.org/10.1525/california/9780520222731.003.0005
Friends of the Movies: (From Ero to Empire)

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The chatty movie magazine Eiga no Tomo (Friends of the movies), which first appeared in January 1931, offered a vision of modern, everyday gestures to its readers. In its monthly illustrated narratives of the private practices of stars and starlets, in its gossipy accounts of scenes on movie sets, and in its sensational ads for foreign and Japanese movies, the magazine firmly established moviemaking and moviegoing as embedded in seikatsu, with some meaningful shifts in emphasis over the decade. A close chronological reading of select material from the magazine from 1931 through 1941 reveals a transition from a focus on sensual pleasures grounded in sexualized gender difference, and in a discourse of national difference that also insisted on universalizing, to a transposition of eikatsu onto the Japanese occupation of China.

Keywords: moviemaking; moviegoing; Eiga no Tomo; gender difference; sensual pleasures; Japanese occupation; China

Chapter.  16231 words. 

Subjects: Asian History

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