Chapter

Electric Stimulations

Janet Ward

in Weimar Surfaces

Published by University of California Press

Published in print April 2001 | ISBN: 9780520222984
Published online March 2012 | e-ISBN: 9780520924734 | DOI: http://dx.doi.org/10.1525/california/9780520222984.003.0003
Electric Stimulations

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  • Modern History (1700 to 1945)

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The advertising realm of the Weimar Republic of today offers a remarkable visual record of the reenchantment of modernity via apparently rational means. This chapter focuses on the shocks targeted at the psyche of the modern city-dweller by the new stimulants employed in Weimar advertising. It also covers the strategies involved in the displacement of the spectator's literal and psychological perception—a necessary process for any effective advertisement.

Keywords: Weimar Republic; scientization; modernity; advertisements; post-WWI

Chapter.  17108 words.  Illustrated.

Subjects: Modern History (1700 to 1945)

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