From <i>Homo economicus</i> to <i>Homo communicans</i>

Eva Illouz

in Saving the Modern Soul

Published by University of California Press

Published in print April 2008 | ISBN: 9780520224469
Published online March 2012 | e-ISBN: 9780520941311 | DOI:
From Homo economicus to Homo communicans

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This chapter examines how psychology has profoundly transformed the emotional culture of the workplace by making men and women's emotional cultures increasingly converge into a common androgynous model of emotional conduct. It shows that under the aegis of psychologists who started to intervene massively in the American corporation from the 1930s onward, the deployment of rationality inside economic organizations counterintuitively went hand in hand with an intensification of emotional life. It argues that psychologists have not only codified emotional conduct inside the workplace but more crucially turned self-interest, efficiency, and instrumentality into valid cultural repertoires.

Keywords: psychology; emotional culture; workplace; American corporation; rationality; emotional life; emotional conduct

Chapter.  17045 words. 

Subjects: Social Theory

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