Marketplace Modernism

Lisa Tiersten

in Marianne in the Market

Published by University of California Press

Published in print September 2001 | ISBN: 9780520225299
Published online March 2012 | e-ISBN: 9780520925656 | DOI:
Marketplace Modernism

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This chapter evaluates the influence of marketplace modernism on the reinvention of the chic Parisienne in France. It describes the commodification of chic and suggests that though marketplace experts did not invent these ideas they successfully popularized and commodified them. Their conception of the consumer and the market drew on popular notions of aesthetic self-hood propounded in the advice literature of the nineteenth century as well as on new definitions of art and art-making originated by modernist painters and writers. This chapter also analyzes the crafting of the aesthetics of the marketplace, which this chapter calls marketplace modernism, in the face of a trenchant attack on the aesthetic and moral debility of the commercial public.

Keywords: marketplace modernism; chic Parisienne; France; commodification; aesthetic selfhood; art; moral debility; commercial public

Chapter.  11545 words.  Illustrated.

Subjects: Modern History (1700 to 1945)

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