Chapter

Confronting New Environments at the Century’s Turn

David Igler

in Industrial Cowboys

Published by University of California Press

Published in print September 2001 | ISBN: 9780520226586
Published online March 2012 | e-ISBN: 9780520938939 | DOI: http://dx.doi.org/10.1525/california/9780520226586.003.0007
Confronting New Environments at the Century’s Turn

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This chapter begins by discussing Lux' early death and how he had very little time to enjoy the victory after the supreme court delivered its verdict on the Lux v. Haggin trial. It then notes that Lux died during a decade of tremendous growth for the firm and a decade of critical developments in corporate America. Next, the chapter discusses that although Miller and Lux ranked among the country's largest corporations at the century's turn, both national market integration and specific regional industries tested the firm's power. It then explains that the growth of the Pacific Coast agribusiness between 1880 and 1920 adversely affected the company's production and marketing after 1900, and adds that politics and the natural landscape which the company had engineered exhibited severe and costly problems. Next, the chapter notes that the firm confronted a greatly transformed society, polity, economy, and landscape in the early twentieth century—most signs indicated big trouble ahead.

Keywords: Lux; corporate America; national market integration; regional industries; Pacific Coast agribusiness; politics; transformed society

Chapter.  11357 words.  Illustrated.

Subjects: History of the Americas

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