Chapter

Marketing the Family

Susan L. Glosser

in Chinese Visions of Family and State, 1915-1953

Published by University of California Press

Published in print December 2003 | ISBN: 9780520227293
Published online March 2012 | e-ISBN: 9780520926394 | DOI: http://dx.doi.org/10.1525/california/9780520227293.003.0004
Marketing the Family

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As early as 1920, Shanghai's education and business circles joined forces to address the question of marriage and family. As this issue grew, commercial presses published an ever-increasing number of books and pamphlets on love and marriage, newspapers began to add supplemental sections on home and family, and The Society for Daily Renewal of the Family (Jiating rixhin hui), whose members were mostly businessmen and educators, dedicated itself to the “improvement of the family” and decided to first address family education and hygiene. Different views of New Culture, Nationalism, and businessmen towards xiao jiating and family reform were debated, and by the 1930s, members of the business community dominated the family-reform debate. In the same year, the image of xiao jiating connoted a comfortable lifestyle and the accumulation of various accoutrements of modern urban life.

Keywords: family; urban life; marriage; love; home; family education; xiao jiating

Chapter.  13974 words.  Illustrated.

Subjects: Asian History

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