Chapter

“Our Mosquitoes are not so Big”: Images and Modernity in Zimbabwe

Timothy Burke

in Images and Empires

Published by University of California Press

Published in print October 2002 | ISBN: 9780520229488
Published online March 2012 | e-ISBN: 9780520927292 | DOI: http://dx.doi.org/10.1525/california/9780520229488.003.0002
“Our Mosquitoes are not so Big”: Images and Modernity in Zimbabwe

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This chapter examines visual images of Zimbabwe in relation to modernity. It discusses African audiences' negative reaction to visual media and imagery circulating during the era of colonial rule. It evaluates these interpretations of local audience relation to visual materials and mass communication in twentieth-century Zimbabwe, with particular attention to early experiments in colonial cinema for African audiences and to the later development of advertisements directed at Africans. It argues that uncertainty about African audiences and their reception of visual materials was caused by uncertainty among whites about their own interpretative skills.

Keywords: visual images; Zimbabwe; visual media; imagery; colonial rule; mass communication; colonial cinema; advertisements; interpretative skills

Chapter.  6265 words.  Illustrated.

Subjects: Modern History (1700 to 1945)

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