This chapter examines the relationship between mass society, social participation and the mass media. It reviews research on social participation in the U.S. and the very limited cross-national data on participation and stresses the need for more relevant research on membership and participation in various types of associations. It describes trends in media content and style and provides explanations on the impact of the mass media in culture and politics. It also proposes hypotheses and some data about how different patterns of participation shape consensus and conflict.
Keywords: mass society; social participation; mass media; U.S.; media content; culture; politics; consensus; conflict
Chapter. 31834 words.
Subjects: Comparative and Historical Sociology
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