Chapter

Diffusion

Evonne Levy

in Propaganda and the Jesuit Baroque

Published by University of California Press

Published in print April 2004 | ISBN: 9780520233577
Published online May 2012 | e-ISBN: 9780520928633 | DOI: http://dx.doi.org/10.1525/california/9780520233577.003.0006
Diffusion

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Diffusion is a key element in propaganda. As a directed form of communication, propaganda constitutively looks to its reception. The nineteenth-century concept of the Jesuit Style is the most forceful testimony of the successful diffusion of Jesuit architecture. There is the diffusion of Jesuit architecture within the Society of Jesus, a practice that contributed to the formation of Jesuit identity. The use of forms (not only architectural) by the institution for this purpose must be established as well. The second and more difficult strand is the reception of Jesuit architecture outside the Society. This chapter argues that the identity of the design and who diffuses it does matter, even if non-Jesuit artists may not always be “consciously” imitating works, because the imitated works are Jesuit in origin. This chapter explores diffusion and architecture, subject formation, architecture as theology, and how the Jesuits mediated both the traditional, symbolic practice of iteration and a modern approach to architecture as a self-consciously inventive process. As an example, the chapter looks at the diffusion of the Chapel of St. Ignatius.

Keywords: diffusion; propaganda; Jesuits; Jesuit Style; Jesuit architecture; Chapel of St. Ignatius; theology; subject formation; Jesuit identity; forms

Chapter.  15826 words.  Illustrated.

Subjects: Christianity

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