Chapter

The Rituals of Wedding Shopping

Cele C. Otnes

in Cinderella Dreams

Published by University of California Press

Published in print October 2003 | ISBN: 9780520236615
Published online May 2012 | e-ISBN: 9780520937505 | DOI: http://dx.doi.org/10.1525/california/9780520236615.003.0004
The Rituals of Wedding Shopping

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This chapter takes a look at the various rituals of wedding shopping, showing that, in about half of couples, the groom will help with certain aspects of shopping, or in choosing the important ritual artifacts for the wedding. The first of these is the wedding gown, which is often considered as possessing sacred qualities. The chapter then identifies the major distinctions between shopping for weddings and shopping for other rituals such as Christmas and birthdays. It explains the importance of wedding planning professionals, as well as why grooms do not fully accept the idea of wedding planning. Finally, the chapter examines the different performance rituals conducted inside bridal salons.

Keywords: wedding shopping; ritual artifacts; wedding gown; wedding planning; planning professionals; performance rituals; bridal salons

Chapter.  9072 words.  Illustrated.

Subjects: Anthropology

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