Military Manipulations of Popular Culture

Sabine Frühstück

in Uneasy Warriors

Published by University of California Press

Published in print August 2007 | ISBN: 9780520247949
Published online March 2012 | e-ISBN: 9780520939646 | DOI:
Military Manipulations of Popular Culture

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This chapter examines the strategies that the Self-Defense Forces (SDF) employ in crafting their internal and public stature. It begins with an analysis of recruitment posters as manifestations of the self-presentation of the SDF that is directed at a large, anonymous public, which, holding a variety of views of the military, either seeks them out or ignores them. It then considers material that is specifically produced for children and young adults to convince them of not only the necessity but also the “likability” and “coolness” of the SDF. It examines military events organized by the SDF to publicly celebrate themselves, such as anniversary festivities, open house days, parades, and live firing demonstrations—events that appeal to an overwhelmingly male segment of the population already sympathetic to the military. Collectively, these techniques of persuasion familiarize well-defined segments of the Japanese population with the SDF and, at the same time, assure service members of their professionalism.

Keywords: Self-Defense Forces; public relations; recruitment posters; advertising; self-presentation

Chapter.  12710 words.  Illustrated.

Subjects: Gender and Sexuality

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