Chapter

Tourism and the Hotel Association (the 1950s)

Mark Clague

in The Memoirs of Alton Augustus Adams, Sr.

Published by University of California Press

Published in print April 2008 | ISBN: 9780520251311
Published online May 2012 | e-ISBN: 9780520933811 | DOI: http://dx.doi.org/10.1525/california/9780520251311.003.0013
Tourism and the Hotel Association (the 1950s)

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Adams considered tourism as the islands' economic lifeline, and history has certainly proven this basically to be true. Given Adams's economic determinist social philosophy, in which social progress is predicated on economic success, it is no surprise that he turned his social service efforts to the tourist industry after his final discharge from the U.S. Navy in 1945. He claims to have broken even financially from his hotel venture, and to have gained enormously as a person. On the one hand, he worked to help islanders understand the business dynamics of tourism. On the other, he taught the usually nonnative managers of larger corporate hotels that traditions in the Virgin Islands must temper business decisions. His work in the tourist industry followed the same philosophies of economic development and cultural preservation that he had brought to his musical career.

Keywords: tourism; island's economic lifeline; social service; hotel venture; economic development

Chapter.  10597 words. 

Subjects: American Music

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