Yōkai Culture: <i>Past, Present, Future</i>

Michael Dylan Foster

in Pandemonium and Parade

Published by University of California Press

Published in print November 2008 | ISBN: 9780520253612
Published online May 2012 | e-ISBN: 9780520942677 | DOI:
Yōkai Culture: Past, Present, Future

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  • Social and Cultural Anthropology


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This chapter continues the discussion on yôkai in mass media, and explores the yôkai boom that occurred during the 1980s and 1990s. It begins with a section on the J-horror genre, which are composed of Japanese horror films that entered the global market during the late 1990s. It notes that while these J-horror characters became popular internationally, the more traditional yôkai continued to be nostalgic icons of the hometown or furusato. It then introduces the yôkaigaku, a multidisciplinary humanistic study that draws on the various fields of literature, history, and art, to name a few. This chapter also examines some of the famous yôkai characters in media, such as Sadako and the Pokémon (pocket monsters).

Keywords: mass media; yôkai boom; J-horror; Japanese horror films; traditional yôkai; yôkaigaku; Sadako; Pokémon

Chapter.  5071 words. 

Subjects: Social and Cultural Anthropology

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