This chapter considers the new understanding of the touristic attitude. Dealing with the touristic attitude, there are always prior matters of fact that must be attended to. It is questioned how Phoebe Apperson Hearst's personal tastes and habits had figured with her wealth in accidentally contributing to the new formation of thought. The signage is exemplary of a rhetorical strategy employed by tourists and their handlers everywhere to shield them from the symbolic potential of the attractions. Other marking strategies will contain some opening into the symbolic. Giovanni Battista Piranesi's...

This chapter considers the new understanding of the touristic attitude. Dealing with the touristic attitude, there are always prior matters of fact that must be attended to. It is questioned how Phoebe Apperson Hearst's personal tastes and habits had figured with her wealth in accidentally contributing to the new formation of thought. The signage is exemplary of a rhetorical strategy employed by tourists and their handlers everywhere to shield them from the symbolic potential of the attractions. Other marking strategies will contain some opening into the symbolic. Giovanni Battista Piranesi's Ponte Salario inscription states that the bridge spans the Aniene about two miles outside of Rome and was made by Narsete. He further elaborates in his label that “among ancient bridges, it is the only one that remains intact down to our times.” The touristic attitude toward Ponte Salario is addressed. Last, the chapter defines the characteristic of the touristic attitude.