Chapter

America Ascendant

Peter Duus and Kenji Hasegawa

in Rediscovering America

Published by University of California Press

Published in print January 2011 | ISBN: 9780520268432
Published online March 2012 | e-ISBN: 9780520950375 | DOI: http://dx.doi.org/10.1525/california/9780520268432.003.0007
America Ascendant

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This chapter discusses anti-American sentiments during the occupation years. While anti-base demonstrations erupted in the countryside during the 1950s, a steady stream of Japanese businessmen was making its way to Haneda Airport for flights to the United States. The chapter notes Kagawa Toyohiko's remarks that even children in America were encouraged to study science and to work with their own hands. It further notes that businessmen wanted to catch up with the backlog of foreign technology developed during the country's wartime isolation from America and were also eager to establish a foothold in the world's largest market. The chapter adds that during the 1950s, business magazines were filled with articles on American management practices, and that Japanese manufacturers became assiduous students of American quality-control techniques and advertising strategies. It points out that the return of prosperity to Japan was equally important in damping anti-America sentiment.

Keywords: anti-American sentiments; occupation years; anti-base demonstrations; Japanese businessmen; Haneda Airport; Kagawa Toyohiko; science; American management practices; quality-control techniques

Chapter.  22666 words.  Illustrated.

Subjects: History of the Americas

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