Chapter

“A Head Full of Royal”

Cele C. Otnes and Pauline Maclaran

in Royal Fever

Published by University of California Press

Published in print October 2015 | ISBN: 9780520273658
Published online September 2016 | e-ISBN: 9780520962149 | DOI: http://dx.doi.org/10.1525/california/9780520273658.003.0004
“A Head Full of Royal”

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This chapter illustrates the importance of the royal family to Margaret Tyler, a dedicated collector of all things royal, whose home in London contains more than ten thousand pieces of royal family memorabilia. As a collector, business owner, and media expert, Margaret performs a variety of social roles that help shape other consumers’ experiences of the RFBC. From historian to brand ambassador, Margaret’s passion ensures she is widely sought after and valued for her knowledge on the royal family, especially by the international media. She has become a minor celebrity in her own right, frequently appearing in the press and on television as “Britain’s loyalist royalist.”

Keywords: Margaret Tyler; memorabilia; social roles; historian; brand ambassador; loyalist royalist

Chapter.  10485 words.  Illustrated.

Subjects: Anthropology

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